Contents
- 1 π Understanding the YouTube Monetization Requirements π
- 2 π€ Breaking Down the Math π€
- 3 π View to Subscriber Ratio π
- 4 π Secret #1: Modeling What Works π
- 5 π€ Secret #2: Combining Popular Video Ideas π€
- 6 π Secret #3: Analyzing Thumbnails and Topics π
- 7 π‘ Adding Value to Your Videos π‘
- 8 Value Propositions
- 9 Secret #4: Uploading Frequency
- 10 Secret #5: Monetizable Content
- 11 Secret #6: Hooking Viewers
- 12 Secret #7: Video Length
- 13 Secret #8: Alternative Monetization Sources
- 14 Secret #9: YouTube Analytics
- 15 Secret #10: Action Checklist
π Understanding the YouTube Monetization Requirements π
To monetize a YouTube channel, you need to meet the following requirements:
- 4,000 hours of watch time
- 1,000 subscribers
These numbers may seem intimidating, but they can be broken down into a simple math equation.
π€ Breaking Down the Math π€
Let's say you upload a new video every day for a month, with each video being 12 minutes long and having an average view duration of 50%. This means you'll get 6 minutes of watch time per view.
To reach 4,000 hours of watch time, you would need:
- 40,000 views
- 40,000 views / 30 videos = 1,333 views per video
However, this number can be lower if you upload more videos.
π View to Subscriber Ratio π
The average YouTube channel has a 1-3% view to subscriber ratio. This means that for every 100 views, you can expect to get 1-3 subscribers.
Let's assume a 2% view to subscriber ratio. For 40,000 views, you can expect to get:
- 800 subscribers
π Secret #1: Modeling What Works π
A common mistake new YouTubers make is guessing what will work and what won't. Instead, take inspiration from what has already worked on YouTube.
„Modeling what works means taking inspiration from successful videos and channels, and using that inspiration to create your own content.“
π€ Secret #2: Combining Popular Video Ideas π€
Combine two or more popular video ideas into a single video. This can help you create a unique and valuable video that stands out from the crowd.
Channel | Video Idea 1 | Video Idea 2 | Combined Video Idea |
---|---|---|---|
Make Money Matt | Laziest way to make money online | How to make money on YouTube without making videos | Laziest way to make money on YouTube without making videos |
Scary Hairy | 10 easiest countries to retire comfortably | 15 safest countries to live | 15 safest countries to retire comfortably |
π Secret #3: Analyzing Thumbnails and Topics π
Analyze what works well on other channels, including thumbnails and topics. Model what works and double down on it.
Channel | Thumbnail Style | Topic |
---|---|---|
Channel A | Text-based thumbnails | Product reviews |
Channel B | Face-based thumbnails | Vlogs |
π‘ Adding Value to Your Videos π‘
To make your videos stand out, add value by:
- Watching top videos in your niche and incorporating their points into your script
- Answering questions and addressing concerns from the comments section of top videos
By doing this, you can create a video that provides 10 times the value of any single video in your niche.## πΉ Video Content Strategy πΉ
Value Propositions
A value proposition is the unique benefit that a product or service offers to its customers. In the context of YouTube, a value proposition can be either educational or entertainment value.
„Value can be either educational or entertainment value. Both of those are value propositions.“
Secret #4: Uploading Frequency
To increase the chances of success on YouTube, it is recommended to upload at least once per week, but ideally 3-5 times per week. This can be adjusted based on the ability to produce valuable content.
Upload Frequency | Recommended |
---|---|
Minimum | 1 time per week |
Ideal | 3-5 times per week |
Maximum | Daily (if valuable content can be produced) |
Secret #5: Monetizable Content
Not all content is monetizable on YouTube. To ensure that content can be monetized, follow these guidelines:
Monetization Guidelines | Description |
---|---|
1. Follow YouTube's fair use policy | Ensure that content does not infringe on copyrights |
2. Use a human voiceover or realistic voiceover | Add value to the content with a voiceover |
3. Make content transformative | Add additional value to the content by making it suitable for a different market |
Secret #6: Hooking Viewers
To increase audience retention and engagement, use the following strategies:
- Start with a hook that grabs the viewer's attention
- Mention a sneak peek or a surprise at the end of the video
- Ask questions and answer them throughout the video
Secret #7: Video Length
Longer videos can lead to more watch time and increased monetization opportunities. However, it's essential to fill the content with extra value to make it worth watching.
Video Length | Benefits |
---|---|
8 minutes or longer | Can include multiple ad breaks |
10 minutes or longer | Can lead to more watch time and increased monetization opportunities |
Secret #8: Alternative Monetization Sources
To get monetized before reaching the YouTube monetization requirements, use alternative monetization sources such as:
- Affiliate marketing
- Selling digital products
- Promoting high-payout partner digital products
Secret #9: YouTube Analytics
To improve video performance, analyze the following key statistics:
Key Statistics | Description |
---|---|
Channel average clickthrough rate | The percentage of people who click to watch a video |
Individual video clickthrough rate | The percentage of people who click to watch a specific video |
Audience retention | The percentage of people who watch a video until the end |
Key moments | The moments in a video that keep viewers engaged |
Secret #10: Action Checklist
To succeed on YouTube, follow this action checklist:
- Pick a niche that has been proven to work on YouTube
- Post at least 30 videos to the channel and stay consistent with an upload schedule
- Research and analyze data from the first 30 videos to map out the next 30 videos
- Come up with alternative monetization methods
- Upload consistently and reward yourself for every little milestone